Whiteboard Animation

For your whiteboard video, take a big step up from the usual.
The reasons to choose us are simple.

We take the time to absorb as much information as possible to make sure we get a clear picture of your business, your message and your video needs.

We create a great script that quickly and successfully gets to the essence of your message.

Years of marketing experience guide our script and visual solutions for maximum impact.

Years of design and art direction experience create more aesthetically pleasing scenes.

Our different and more sophisticated painting-style of animated drawing always incorporates color, is straightforward and non-cartoony, and reflects more of a quality feel for your company.

Our hand-drawn scenes are enhanced with motion graphics where appropriate.

Years of music experience and careful attention to audio choices give your video a seamless, professional feel.

Because of our low overhead and workflow efficiencies, we are able to offer great value for your money.

“Rare to Find”

“THANK YOU didn’t seem to express my gratitude enough for Louisa's help and creativity on our project! She was excellent and so easy to work with, and really made understanding our goals her priority–something so rare to find these days!”

- Lauren Mancini, Account Executive
Whiteboard and Animated Graphics Explainer Video

“Best Marketing Piece”

“Louisa's video was the best piece of marketing to explain and promote our PAYS model that we've ever had since creating this program over 20 years ago.”

- Founder
PAYS and On-Bill Financing
Whiteboard Marketing Video

“Amazing Job”

“I honestly don’t know how one person can have so much talent! Louisa's drawings, and knowledge of music and technology, combined with her impeccable attention to detail, all brought my vision to life. Through the entire process, she was incredibly patient and encouraging. Best of all... she did an amazing job of conveying my message to the viewers of this adorable video. Thank you so much, Louisa!”

- S.P., Owner
Go2Speech
Explainer Video—MARKETING

“Knocked It Out of the Park!”

“On Friday we premiered our new Whiteboard Video for the entire team, and it was received extremely well. Our goal going into the project was to develop a “client-centric” video, that provided us a different visual impact for the viewer - and Louisa knocked it out of the park. Not only was the product fantastic, but working with her was a joy. She has a gift to be able to grasp diverse and complex processes, listen well, and translate those concepts to the screen. She is also patient - 36 emails back and forth on our project - yet acted with a sense of urgency - we completed the project in 6 weeks. I couldn’t be more pleased with the results. In closing, I’ll share a quote from our CFO that speaks to the value of her service: “That was the best money we have ever spent in Sales & Marketing!”

- Hal Bolter, President
RFS Renovates
whiteboard marketing video—finance

“We Love It!”

- Business Development Officer
OCC Factor
explainer video animation—finance

“Everyone is loving the video!”

- Senior Vice President
Compensation Advisors
whiteboard marketing video—automotive

“The video looks great!”

“Thank you so much for all your hard work, Louisa!”

- Creative Director
Advertising Agency
whiteboard marketing video—technology

“Even better than I expected!”

“Thrilled with how it turned out.”

- Communications Director
Semiconductor Industry Association

Presentation Video—Technology

“The video turned out really well. Louisa did a wonderful job!”


Explainer Whiteboard Video Production-Applying For A Grant

“Truly Fantastic”

“Working with Louisa was effortless—she instantly grasped what we were hoping to achieve through our whiteboard video and the few edits that we did have to the final project were made speedily and without hesitation. We were operating under a shortened timeframe due to holiday travel and an upcoming Board meeting, but Louisa produced a truly fantastic piece of art for our use well before the deadline.

It is very difficult to please my Board of Directors. Louisa's video received a round of applause when debuted at our first Board meeting of 2018. I could not be more thrilled with the video or Louisa's services. I will be using CCA at the first opportunity in the future! THANK YOU!”

- Rebekah Stroman, Chief of Staff
U.S. Russia Foundation


Explainer Whiteboard Video

“Huzzah!”

“Louisa, thank you for all your work (and patience) as we brought our whiteboards to completion. You’ll find our English version proudly displayed on HUD’s main page in the slideshow. Yay you!”

- B.S., Public Affairs Specialist
U.S. Department of Housing and Urban Development


Explainer Whiteboard Video - Health Benefits Notifcations

“Excellent Work!”

“Working with Louisa has been wonderful -- this entire process was so seamless and I couldn't be more happy with the end result. I really appreciate all of her help as well as her excellent work.”

- Nicole F.
Account Manager


Realtor Website Whiteboard Explainer Video—buyer

Realtor Website Whiteboard Explainer Video—seller

“Excellent Experience & Great Results”

“Louisa helped us produce two animated whiteboard drawing videos. They both turned out beautiful and unique and our client loved them. The whole experience was reassuring and positive where Louisa had a well-structured process to manage expectations and keep us all on track. She kept open communications and encouraged us to do our due diligence at every step. She was flexible and accommodating. The project was an exemplary mix of imaginative creatives and a disciplined journey. We had no surprises and when it came to viewing the end results, we were all excited and very happy. We would certainly work with Louisa in the future and recommend CCA to any business looking for creative videos.”

- Elaine Mikesell
Managing Partner, Mikesell Digital Consulting


Whiteboard Video for Non-Profit Auction- Presentation Video

“Wonderful Work”

“Everyone at the gala loved the animation! We made over 507K! Thank you again for all your wonderful work.”

- R.D.
Seattle Festival of Trees

Whiteboard and Animated Graphics Video-For Web-Personal Wellness Technology

“Louisa's video introduced A Wellthy You to the World!”

- Fyonna MacKenzie, Owner
A Wellthy You

Whiteboard and Animated Graphics Marketing Video-Senior Community Technology

“VERY COOL! I loved her use of color and think we nailed the look and feel of the senior adults.”

- J.C., Owner
ALLE Learning

Health Care Marketing Whiteboard Video
TV Commercial
TV Commercial

holiday greeting video (freelance collaboration with Purdie Rogers)
holiday greeting video (freelance collaboration with Purdie Rogers)
website banner video ("Your Number One Choice-1")

website banner video ("Your Number One Choice-2")
website banner video ("Your Number One Choice-3")

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



Kenosha Explainer Video Companies Articles

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Information for the city of Kenosha

Kenosha is a city in and the county seat of Kenosha County in State of Wisconsin. With an estimated population of 99,889 as of July 1, 2013,[4] Kenosha is the fourth largest city in Wisconsin. Kenosha is also the fourth largest city on the western shore of Lake Michigan, preceded by Chicago, Milwaukee, and Green Bay. Kenosha lies on the southwestern shore of Lake Michigan, 35 miles (56 km) south of Milwaukee and 50 miles north of Chicago. Kenosha is part of the U.S. Census Bureau's Chicago Naperville Joliet, IL IN WI Metropolitan Statistical Area.[8]Kenosha, decades ago a bustling hub of manufacturing, is today a bedroom community due to the ease of access to the Chicago Milwaukee corridor. According to county statistics, 49% of Kenosha's workforce commutes outside of Kenosha County to their positions. Many travel northward towards Milwaukee or south into the Chicago area. Kenoshans consider neighboring communities Pleasant Prairie and Somers to be suburbs of Kenosha.

 

 

Information for the state of Wisconsin

The rough isolation of Wisconsin's North Woods region is cut by part of the Gogebic range, from which much iron ore was extracted before 1965. Iron mining was resumed briefly in 1969 but has since stopped altogether. Sand and gravel, stone, and lime are other valuable mineral resources; zinc (as well as lead) is mined in the Driftless Area in the southwest. Important copper deposits were discovered in the north in the 1970s. The state's greatest natural resource since its earliest days has been lumber. Dense forests (white pines in the north, hardwoods elsewhere) once covered all except the southern prairie. While reckless exploitation in the late 19th cent. drastically reduced the magnificent stands, extensive conservation and reforestation measures have saved the valuable lumber industry, and today c.40% of Wisconsin's land area is forested.

 

The pulp, paper, and paper-products industrial complex in Green Bay and Appleton is one of the largest in the nation. The state's accent, however, is chiefly pastoral. One of the nation's largest dairy herds grazes here, and Wisconsin is the leading state in the production of cheese as well as the second largest milk producer (after California). After dairy products and cattle, the state's most valuable farm commodities are corn and soybeans. Other important crops are hay, oats, potatoes, alfalfa, and a great variety of fruits and vegetables. Food processing, predictably, is one of the state's foremost industries, along with the manufacture of machinery, which is centered in Milwaukee, Madison, and Racine. Other important manufactures are vehicles and transportation equipment, metal products, medical instruments and equipment, farm implements, and lumber.

 

Almost all Wisconsin's major industries are to be found within metropolitan Milwaukee, where the traditional brewing and meatpacking are rivaled by the manufacture of heavy machinery and diesel and gasoline engines. Wisconsin has numerous ports on the Great Lakes capable of accommodating oceangoing vessels. The superb harbor at Superior (shared with Duluth, Minn.) has sizable shipyards and coal and ore docks that are among the nation's largest. Tourism and outdoor recreation are burgeoning, and several Native American groups operate gambling casinos in the state; through casino enterprises the Winnebago tribe has become one of the state's larger employers.

Kenosha Explainer Video Companies


 

If you create a great whiteboard animation, your potential customers will not only remember the explainer video, they'll remember you and your service or product. This means they're more likely to tell other people about you.

Take The Guesswork Out Of Whiteboard Animation Video Design

If you create a great whiteboard animation, your potential customers will not only remember the explainer video, they'll remember you and your service or product. This means they're more likely to tell other people about you.

 

 

Kenosha Explainer Video Companies

 

Kenosha Explainer Video Companies

Articles

What Animated Videos Are and Why They Work So Effectively

Perhaps the best way to describe the benefits of a compelling animated video is that it can quickly and effectively convey complicated information to the viewer. People of all ages already love watching videos, which is why video has so successfully moved into the business arena. Today, many businesses already use video to reach their viewing audience. Because video is a combination of both visual and auditory stimulation, it's become the ideal tool for conveying abstract concepts, which ultimately leads to an increased retention rate.

 

It stands to reason, then, that when video is incorporated into a marketing strategy based on brain science, its usefulness in marketing increases dramatically. Animated imagery and informative narrative are what comprise an animated video, combining to present the viewer with an engaging story they won't soon forget.

 

What Are Animated Explainer Videos?

 

Familiar metaphors are used in animated explainer videos to help bridge the divide between short and long-term memory, thus helping consumers retain new ideas. Animated videos not only provide information regarding a product or service, they also facilitate learning and promote understanding of different concepts.

 

Using Animated Videos to Grow Your Business

 

There are many areas in business marketing where animated videos can be applied effectively; from professional services, government agencies, pharmaceutical businesses, and even non-profits. Government agencies produce and distribute videos to help them communicate policies that are complicated; whereas animated videos are used internally by human resources departments for training purposes. Enterprises use explainer videos to communicate complex ideas that need to be simplified for their viewers.

 

Comparing Animation Videos to Live-Action Videos

 

When you need to portray a complicated subject matter, an animation video is much more effective than a live-action video. There's so much versatility with animation videos that businesses can promote their ideas in a concrete way for viewers. Live-action is not able to provide the concepts and value propositions that animation provides. As an example, charts and graphs can come alive on the screen of an animated video, thus producing a clearer and deeper understanding of the subject matter.

 

Besides being engaging, live-action videos can be instrumental in putting a face on a brand name, and of course they're the ideal way to present customer testimonials. Because viewers already love videos, they're quickly becoming the go-to tool for branding purposes, plus they help viewers get a clear and concise understanding of your brand, idea, or product. If you've got a new topic to introduce to your viewers, then an animated video is the perfect way to introduce it; whereas if you're trying to engage your current clients, a live-action video may be the best way to go.

 

Statistics are clearly showing that when animated videos are used on landing pages they convert much higher than live-action videos.

 

Increase Conversions Using Animated Video

 

Businesses are discovering that the rewards are enormous when they use short, powerful explainer videos to clarify their services or products. When viewers are engaged in short, interesting, and compelling videos they're less likely to bounce from web-pages. Marketers today claim that viewers are staying longer on webpages with animated videos and coming away with a clearer understanding of exactly what the business does.

 

 

So how does one choose the right web design agency? Below we've listed some guidelines that may help you select your design company

 

 

Design Hosting Internet Marketing Web

Kenosha Explainer Video Companies
Articles

Important Points to Consider When Hiring a Graphic Designer

 

Great graphic design can shape your online identity; an identity that reflects your values, resonates well with your audience, and looks smart. In addition, it can help you reach your goals. In fact, having a great graphic designer could well be one of the most important contributors to the success of your business. We know that concise messaging, a strong value proposition, and frequent outreach are all vital to achieving an effective communications plan; however, no plan can succeed without top-quality creative presentation that lifts you above your competitors. You need a plan that not only engages your audience but influences their behavior.

 

Choosing the Right Graphic Designer for Your Needs

 

 

Today, there are some very talented designers out there; however, they're not all the same, because creative ability is just one piece of the puzzle. The separation begins with the functional and practical application of that talent. See below for some important factors to consider when trying to choose from talented graphic designers -

 

-Look for Diverse Experience

 

 

Experience is important and, while many graphic designers share the same skill sets, you'll find that designers who've worked in advertising agencies have usually worked for a variety of clients which generally makes them more efficient with their time. Designers who've worked in corporate communications are more likely to be sensitive to budgetary constraints and will have developed a variety of skills across many disciplines. Of course, finding a designer with both these histories should present the very best on offer.

 

-Check Their Online Portfolio

 

 

Study their online portfolio because, if there's only a small sampling of their work, it could well be an indication of inexperience. You're looking for a graphic designer who's completed a variety of work for a range of industries: in particular, you're checking to see if they've worked for businesses similar to yours. If they have, how do their strengths align with both your immediate and long-term needs? They may not be the right fit if you see mostly logos but you're actually looking for advertising help. Let's say you're in a high-tech industry: if you choose a designer who mainly focuses on retail goods they may not either understand your audience or be experienced enough to handle the learning curve.

 

-Know Your Graphic Designer

 

 

You need to know a little about your graphic designer, like - how do they think? Are they active on social media? Do they have a blog? Have you checked out their LinkedIn profile? Do they use social media to offer helpful tips and advice, or only to show samples of their work? If they have an interesting blog, one that you can learn from, this designer could well be the right one for you.

 

-The All-Important Testimonials

 

 

In business, word-of-mouth is so very important, and so is the written word from satisfied clients. Graphic designers are no exception to this, and a webpage of testimonials tells potential clients that, not only are previous customers satisfied, they're prepared to tell everyone about the great service or product they received. Take a close look at all the comments: are they all pretty-much the same, or do they offer an insight into the type of relationship they've had with the designer. Don't hesitate to contact previous clients and ask about their experience with the designer.

 

-Have Realistic Expectations

 

 

State your expectations clearly, and this will avoid both you and the designer wasting time. Ask your new designer how your business fits into their business model, and whether you'll receive the same level of attention all their other clients receive. Keep in mind, though, that expectation management is a two-way street: you probably won't be the graphic designer's only client, so you need to be both realistic and sensitive to their need to manage their business.

 

-Consider Hiring Locally

 

 

It's much easier to discuss your needs with a graphic designer if you can meet in person, face-to-face. In fact, be concerned if your local graphic designer does not ask to meet you in-person. So much can be learned when people engage in conversation that goes beyond the project at hand. Real success can't be achieved by hiring an online logo service that outsources work overseas, meaning that a good relationship is very important to the success of any communications effort. And of paramount importance is this: your graphic designer must understand you, your service or product, your industry, your audience, and of course your competition. Your graphic designer must be able to reflect your personality, your style, and your attitude because, not only is it entirely appropriate, it brings real ownership to you. None of this can be achieved without a relationship of proximity. It's quite misguided to separate the client from the creative professional, plus it productizes the service.

 

-Charge-Out Rates

 

 

There will always be less-experienced graphic designers out there happy to charge low rates, but keep in mind that their inexperience means they'll require more direction and handholding and they'll probably work slower. Yes, an experienced designer will charge high hourly rates but, to counteract this, they work more efficiently, will typically need less direction, and are more attuned to best practices. In addition, they generally have working relationships with vendors, industry experts, and so on, and can point you to the right resource to complete the job. There's always going to be some appeal in finding the cheapest designer, but keep in mind that you could end up paying more through revisions or time spent.

 

-Graphic Design Is an Investment - Not an Expense!

 

 

Do some research on how much graphic design services cost and, before you contact anyone, work out a realistic budget. You should understand the true value of what you're going to buy, so, when evaluating fees, make sure you maintain the right perspective. Generally, people are quite happy to pay their mechanic or accountant $100 per hour, and certainly nobody would argue that the face of your business is any less important. Be wary of graphic designers who undervalue their professionalservices, or alternatively, offer huge discounts just to win your business.

 

-Are They Listening to You?

 

 

Is your potential graphic designer listening to what you're saying? Do they understand your business goals? Does your candidate understand exactly how everything fits into your business goals or are they thinking along a project-by-project path?

 

-Are You Listening to Them?

 

 

Listen to what your graphic designer has to say, because an experienced professional will have some great advice to offer that could well make you reconsider some of your own ideas. That's not a bad thing - it's a good thing! Basically, you're looking for a graphic designer who's prepared to challenge your thinking, so be open to their advice. Don't be so sure you know exactly what you want because, if you say you're only looking for someone to put all your ideas in place, that's probably what you'll get; but it may not be what you really need.

 

Your Initial Meeting

 

 

Once you've had a face-to-face meeting with a short list of candidates you'll soon determine the best fit for you. It's okay to let them know that this is new territory for you, because a real professional will be prepared to help you, understanding that everyone benefits in the long run. Pay particular attention to candidates who ask a lot of questions about your business, your audience, and the market, prior to discussing your project; because in order for them to work effectively for you they need to understand both your long-term vision and your challenges. With this information, they'll be in a good position to offer valuable advice.

 

It's important that you ask questions too: ask about their work and their experience. How do they answer these questions: do they discuss challenges and results, or do they just rattle off a list of projects? You're looking for someone who has genuine passion for what they do. Because you've already done your research you can ask about specific projects or clients you saw on their website, and the role they played. Who does your potential designer work for, and do they have any other qualifications or disciplines? Perhaps your potential designer is also a great writer, but it's more likely that they work within a network of experts, and this might include photographers, printers, and developers.

 

A Good Working Relationship

 

 

It's really important that you have a good working relationship with your graphic designer because this can yield results that are not only effective, but look great, and provide the perfect platform for your business to grow. Remember that the more flexibility and freedom you give your designer, the more chance you'll have of achieving results you never dreamed of. At the same time, you must stay involved throughout the process because it's important that you don't lose ownership of the final result. Everyone wins if you leave your options open and are willing to listen and learn. You can easily take your business to the next level when you have the right team of experts in your corner; and one of your most valuable resources will be an experienced, innovative graphic designer.

 



 

 

 

Kenosha Explainer Video Companies

 

Kenosha Explainer Video Companies Articles

Explaining Whiteboard Animations

 

Whiteboard animations, also known as animated doodling or video-scribes, are videos consisting of simple illustrations drawn on a white background. Whiteboard animations are the ideal way of communicating a message or telling a story, because, through the action of drawing, they make images come to life.

 

Animated videos help the viewer better understand and retain an idea, message, or concept, because the animation is so captivating that it keeps the viewer's attention and makes it hard for them to look away. Today, whiteboard animations have become extremely popular and are being used by organizations and companies all over the world to promote, educate, and persuade the viewer.

 

Whiteboard animations are used to -

 

Explain an idea or core concept;

 

Promote a new product;

 

Describe in detail how a certain process works;

 

Tell a brand's story;

 

Communicate a training initiative or new strategy;

 

Educate the general public, or students;

 

Draw attention to a specific message; and

 

Present research findings.

 

Over the past few years the potential of video content marketing has become very obvious and, as more businesses capitalize on this growing trend, we're seeing the internet becoming increasingly populated with various types of animations and videos. Possibly the greatest advantage of a high-quality whiteboard video is that it's direct and simple. It's not dependent on flashy effects to engage the viewer; it relies solely on carefully crafted hand-drawn illustrations. It's a well-known fact that today's internet viewer has a short attention span, and these illustrations are designed to quickly captivate the viewer and help them remember what they've seen and heard in a way that's never been achieved by other video formats.

 

Why Whiteboard Animation Videos Are So Successful

 

Below we've listed the main reasons why we believe white board animations have become so effective in drawing the viewer's attention and getting your message across -

 

They're So Simple

 

In the past, videos typically used fast motion and flashy graphics to keep viewers engaged, when in fact these aspects of videos make it hard to remember what we've seen because they overload our senses. On the other hand, whiteboard animation videos use simple illustrations to get right to the point. There are no pointless distractions because everything you see is important and simply enhances the message.

 

They're Multisensory

 

Whiteboard animations use a combination of illustrations, on-screen text, and audio, and these work together to target different areas of the brain simultaneously. We all learn differently: some people learn by listening while others are more visual learners, and that's probably why whiteboard animations are so successful, because they work for everyone.

 

They're Captivating

 

Well-made animation videos are a joy to watch. Whether it's the fact that the image is revealed one part at a time or perhaps it's that our attention is drawn to a hand moving across the screen; whatever the attraction, it's true that we love watching whiteboard animation videos, and we don't take our eyes off for one moment because we don't want to miss what happens next. The result is that viewers pay more attention to whiteboard animation videos than they do to any other type of video.

 

They're Enjoyable to Watch

 

It's quite easy to get someone to be receptive to your message with a whiteboard animation video. These videos create a sense of fun, thereby putting the viewer in a good mood and making them more responsive to what you're trying to say. When the viewer is watching images that are more cartoony than corporate and boring, it doesn't feel like work - it feels like fun! And what better way of getting people to relax and enjoy'the movie'.

 

They're Memorable

 

Compared to talking head videos, studies of whiteboard animations were found to increase viewers' retention of messages by 15%. Any increase would be impressive, but an increase of 15% is quite extraordinary. Study show that viewers remember what they've seen for much longer, and are more likely to share both the message and the video.

 



Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 



Kenosha Explainer Video Companies

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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